The Government launched a consultation in July on the future of Gift Aid, in particular how Gift Aid works with new forms of digital donations. This consultation runs until 20 September and asks for views on a database of universal Gift Aid declarations, which could be populated with details of donors who have made Gift Aid declarations. The consultation also seeks views on the promotion of Gift Aid, to raise awareness and to increase its take up on more donations that are eligible for a Gift Aid repayment. To operate Gift Aid as a tax relief, the donor must knowingly give permission for the tax they pay on their donation to be repaid under Gift Aid. The Government does not collect information about the donations on which Gift Aid could be, but has not been, claimed. Not all donors can donate under Gift Aid, and some that can choose not to.