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<p>The total cost of the Government's national superfast broadband awareness campaign is £8million. This includes the media buying costs (e.g. the airtime for TV/press adverts etc) as well as production costs for adverts (TV/radio/digital/out of home), photography, fees, social media activity and a toolkit of materials for local authorities.</p><p> </p><p>The current breakdown per media spent so far is as follows (net costs):</p><p> </p><table><tbody><tr><td><p>Television</p></td><td><p>£2,398,000</p></td></tr><tr><td><p>Video on Demand</p></td><td><p>£284,000</p></td></tr><tr><td><p>Out of Home (posters)</p></td><td><p>£2,000,000</p></td></tr><tr><td><p>Press (national and regional)</p></td><td><p>£828,000</p></td></tr><tr><td><p>Radio</p></td><td><p>£300,000</p></td></tr><tr><td><p>Digital</p></td><td><p>£928,000</p></td></tr></tbody></table><p>It is not possible to get a regional split for all the media bought as the campaign was bought on a national basis. I refer the hon. Member to the answer I gave on 15 January 2015 to Question 219653. <br></p> |