|
|
Direct marketing is a legitimate business activity and it is particularly important to businesses trying to grow in difficult economic circumstances. However, unwanted and unsolicited calls can be a nuisance, so regulations are in place which enable consumers to opt out of such calls by registering with the Telephone Preference Scheme (TPS). The Privacy and Electronic Communications Regulations (PECR) 2003 provides the legislative underpinning for the scheme and the Information Commissioner's Office (ICO) has enforcement responsibility and considers complaints about breaches. In May of last year, the Department for Culture, Media and Sport (DCMS) increased the ICO's powers in relation to the regulations, enabling the ICO to issue a fine of up to £500,000 for the most serious breaches. In addition, DCMS is discussing the effectiveness of the TPS with Ofcom, who are responsible for the contract, to ensure that consumers continue to be effectively protected and improvements are made where necessary. |