Subject Predicate Object
UfTuiuli
a
Resource
Answer
Written answer
answer has question
8JhCqRVl
answer has answering person
Caroline Fiona Ellen Nokes
answer text
<p>HM Passport Office (HMPO) has an ambitious transformation plan to increase digital applications, helping to reduce operational expenditure by removing paper and customer errors from the process.</p><p>In June 2016, HMPO launched its first fully digital online application service for adults renewing their passport. This launch was supported by no cost communications activity, including PR and stakeholder engagement. Last financial year (2017/18) a small scale paid search campaign, costing £9,665, was trialled to encourage customers to use the online application channel. In this financial year (2018/19) a marketing campaign, costing £536,639.04, was delivered via radio and digital advertising.</p><p>A re-launch of the marketing campaign in 2019/20 has been planned, forecast at £1m. This activity is dependent on the outcome of the EU Exit withdrawal agreement.</p>
answer given date
answer has answering body
Home Office
written answer has answering body
Home Office
Home Office
answering body has written answer
UfTuiuli
answering body has answer
UfTuiuli
8JhCqRVl
question has answer
UfTuiuli
Caroline Fiona Ellen Nokes
answering person has answer
UfTuiuli