The industry-led, government-backed, Generation Logistics campaign is supporting the Government’s commitment to ensure the freight and logistics sector has the people and skills it needs to thrive. Since its launch in August 2022, the campaign has been successfully delivering on its objectives, reaching a large and diverse audience through its ambassador network, educational events, and targeted messaging online. We continue to monitor the campaign’s progress, working collaboratively between government and industry to further raise awareness and positive sentiment towards logistics careers.