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<p>No such assessment has been made. Section 5 of the BCAP Code (the UK code of broadcast advertising) focuses specifically on advertising to children, and complements the general code provisions that advertisements must not mislead, harm, or cause serious or widespread offence. The Government recognises the importance of maintaining an effective, proportionate regulatory framework to protect children; as such, advertisements for alcohol, or foods high in fat, salt and sugar, for example, are banned in advertisements around programmes aimed at (or likely to appeal to) children.</p> |