<p>Smoking rates are the lowest on record, currently at 13%. These reductions have been achieved through investment in multi-modal interventions, a strong regulatory framework, effective quit campaigns and funding to local authority stop smoking services.</p><p> </p><p>The most effective way to quit smoking is through behavioural support from stop smoking services, alongside a nicotine substituting product, such as a vape (e-cigarette). We recently published the Nicotine Vaping in England Report which is available at the following link:</p><p> </p><p><a href="https://www.gov.uk/government/publications/nicotine-vaping-in-england-2022-evidence-update" target="_blank">https://www.gov.uk/government/publications/nicotine-vaping-in-england-2022-evidence-update</a></p><p> </p><p>The Government encourages users to quit all forms of tobacco and therefore does not recommend the use of heated tobacco products. Snus is banned in the United Kingdom and we have no plans to introduce additional tobacco products to the market as we have safer nicotine delivery products currently available for smokers to switch to.</p>