LGkhWEZf
type: Answer
type: WrittenAnswer
answer has question: ZBE8I46C
answer has answering person: pL1nOvPY
answer text: Sources of funding for campaign spend are kept under review but we currently have no plans to introduce a levy on the drinks industry to fund the drink drive campaign. Instead our aim is to develop partnerships with brands who can provide incentives to help drivers avoid alcohol if they are driving, or to help those people who are drinking get home safely without driving. To date we have secured the following partnerships so far for our 2015 campaign: - Coca Cola, who will be running their designated driver campaign, rewarding designated drivers with a buy-one-get-one-free offer on coke drinks in thousands of venues during the festive season. - Budweiser who also promote and celebrate the important role of designated driver. - Johnnie Walker, who ask drivers to take a pledge to never drink and drive, in return for discounted safe journeys home. These initiatives are all completely funded by the partner and add significant value to the campaign. We will continue to seek further partnerships with commercial brands who can extend the reach and impact of our campaigns.
answer given date: 2015-11-04+00:00
answer has answering body: XouN12Ow
written answer has answering body: XouN12Ow