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<p>We continue to maximise opportunities to raise awareness of Pension Credit which provides vital financial support to households on a low income. Our Pension Credit Communications campaign, ongoing since April 2022, has included advertising on national TV, newspapers, broadcast radio, on social media and via internet search engines as well as on screens in Post Offices and GP surgeries. We have also used sponsored advertising on targeted websites that pensioners, their family, and friends are likely to visit.</p><p> </p><p>Our campaign messaging has highlighted that Pension Credit is a passport to a range of other help and benefits – including up to £900 in Cost of Living Payments.</p><p> </p><p>The latest available figures show that there were more households receiving Pension Credit in May 2023 than in May 2022 – at the beginning of the campaign.</p><p><strong> </strong></p> |