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type: Answer
type: WrittenAnswer
answer has question: PW4uKfcQ
answer has answering person: HENgq022
answer text: No money was spent on advertising and promoting right to buy in 2010 and 2011. The attached table sets out costs from 2012 to current. These costs are the total spend of promoting the scheme and include creative development, production, media buying, web hosting, and printing and publishing of forms and booklets. In 2015- 2017, the Department ran a separate home ownership campaign, ‘Own Your Home’. In some cases, it has not been possible to separate out spend on right to buy and Own Your Home and we included the combined total. The 2018 costs relate to the promotion of the voluntary right to buy pilot in the Midlands, including development of a website which provides information about eligibility and guides users through the application process. Future spending plans have yet to be determined.
answer given date: 2018-10-08+01:00
answer has answering body: fKqMNz79
written answer has answering body: fKqMNz79