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<p>Costs to date for the Better Health Rewards app programme pilot are within the advertised contract value of up to £2 million, and the Department has committed up to £3 million to be spent on rewards for participants. The Department, and previously Public Health England, has held multiple contracts to develop and deliver a suite of behavioural change apps to support the Department’s objective to tackle the biggest preventable risk factors for ill health.</p><p>The following table shows the costs for the development and delivery of the NHS Weight Loss Plan, NHS Active 10 Walking Tracker, NHS Food Scanner and NHS Couch to 5k apps up to and including March 2022. These figures do not include all the cross-cutting development costs covering multiple services across the digital portfolio, as these cannot be split into the exact cost per app.</p><table><tbody><tr><td><p>App Name</p></td><td><p>Launch Date</p></td><td><p>Total development costs up to 2021/22 financial year</p></td><td><p>Download figures to date</p></td></tr><tr><td><p>NHS Weight Loss Plan</p></td><td><p>July 2020</p></td><td><p>£529,265</p></td><td><p>2.5 million downloads</p></td></tr><tr><td><p>NHS Active 10 Walking Tracker</p></td><td><p>Feb 2017</p></td><td><p>£882,042</p></td><td><p>1.35 million downloads</p></td></tr><tr><td><p>NHS Food Scanner</p></td><td><p>January 2017</p></td><td><p>£1,002,849</p></td><td><p>5.3 million downloads</p></td></tr><tr><td><p>NHS Couch to 5K</p></td><td><p>March 2016</p></td><td><p>£1,090,682</p></td><td><p>6 million downloads</p></td></tr></tbody></table> |