<p>The NHS Business Services Authority (NHSBSA) operate the Healthy Start scheme on behalf of the Department. The NHSBSA is committed to increasing uptake of the scheme to ensure as many children as possible have a healthy start in life.</p><p> </p><p>The NHSBSA promotes the Healthy Start scheme through its digital channels and has created free tools to help stakeholders promote the scheme locally. The NHSBSA has also reached out to stakeholders to see how it can support them to promote the scheme.</p><p> </p><p>The eligibility criteria and value for the Healthy Start scheme are kept under continuous review. There are no current plans to extend the eligibility criteria for the scheme by one year to cover children under the age of five or increase the value of Healthy Start. In April 2021 the value of the Healthy Start benefit increased from £3.10 to £4.25 per week, providing additional support to pregnant women and families on lower incomes to make healthy food choices. Due to the increase, eligible families with children aged under one receive £8.50 per week compared to £6.20 previously.</p>