51hE2O5N
type: Answer
type: WrittenAnswer
answer has question: KNUg56Mh
answer has answering person: hp6OdiqK
answer text: Network Rail, Transport for London, the Department for Transport and Transport for the North carry out a range of different legislative and operational functions. The expenditure on advertising will reflect those functions. Network Rail and Transport for London have direct operational responsibility for transport networks and need to inform and advise users of those networks. The Department for Transport has national strategic, regulatory, operational and enforcement responsibilities. The role of Transport for the North is to provide a strategic transport vision for the North of England. Network Rail Network Rail’s expenditure on advertising focuses on public information campaigns including: level crossing safety campaigns; travel disruption information; and apprentice and graduate recruitment. Figures are in the table below. It includes spending across its network. Financial Year Media Buying Spend Value 2009/2010 Not known 2010/2011 £1,865,574 2011/2012 £3,446,679 2012/2013 £2,863,774 2013/2014 £1,476,805 2014/2015 £3,210,642 2015/2016 £714,498 2016/2017 £915,154 Transport for London We do not hold figures for the amount Transport for London has spent on advertising. Department for Transport The central Department for Transport’s spend reflects its national role and the mix of responsibilities: Organisation 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 Department for Transport Central £1,999,946 £810,450 £688,272 £712,091 £2,788,957 £977,343 £2,478,424 £597,449 £799,416 N.B. These figures reflect the change in policy in regards to paid-for advertising introduced by the Coalition Government following the May 2010 General Election. Transport for the North Transport for the North is responsible for the development of a long term, strategic transport vision for its region. It does therefore not have network management responsibilities, nor the advertising requirements that come with them. The figures below are therefore not comparable as the …
answer given date: 2017-11-14+00:00
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written answer has answering body: XouN12Ow