Pollinators are a priority for this government, and we are taking action alongside many partners to implement the National Pollinator Strategy’s provisions. We are restoring and creating habitat for wild and managed pollinators to thrive; addressing pressures including by supporting Integrated Pest Management (IPM); raising awareness across society so that people can take action themselves; and supporting monitoring and research. Bees and other pollinators play an essential role in our £100 billion food industry. The latest estimated value of insect pollination on UK crops fruit, vegetable and oil seed rape production is around £630m per year. This estimate is based on increases in yield and market quality. It was produced through field and desk-based research undertaken by the University of Reading and other researchers, who estimated the potential deficits in crop yield and quality without (or with reduced) insect pollination services, and related this to market value.