NHS England and the Health and Social Care Information Centre are supporting general practitioners with awareness raising on care.data through a range of regional and national activities. These include: Resources and guidance including patient information materials; Digital media, for example, dedicated patient support pages on the NHS Choices website, including a lead article on the front page signposting citizens to information. The site receives over 20 million hits a month; and Provision of information to 350,000 charities and voluntary groups who have been asked to cascade the information to their members.