§ Mr. BurstowTo ask the Secretary of State for Health what the total expenditure was on the rebranding of the Independent Regulator for Foundation Trusts as Monitor. [187856]
§ Mr. HuttonI understand from the chairman of Monitor that the total costs of the design work for the development and implementation of the Monitor brand was £24,465, excluding VAT.
The total costs includes £8,200 on re-branding and enhancing the website and £3,000 on the application of the new design to letterhead business cards and presentation material. Monitor timed the introduction of its new name to coincide with its relocation to new offices thereby minimising the additional expenditure required.