§ Lord Lairdasked Her Majesty's Government:
Further to the Written Answer by the Lord President on 7 September (WA 99) concerning funding for Tourism Ireland, what were the specific agreed marketing initiatives which required funding of £3.879 million in 2003. [HL4190]
§ Baroness AmosThe specific agreed marketing initiatives were to increase promotion in main Continental European markets; to extend the duration and regional impact of campaigns in Great Britain; to extend the period and scope of campaigns in North America; and to undertake opportunistic campaigns in new and developing markets within Continental Europe and long haul countries. In addition, the receipt of additional funding allowed Tourism Ireland Ltd to increase the planned activity in relation to Northern Ireland and border regions' specific campaigns; to provide additional support to carriers in relation to access development initiatives; and to extend the autumn and year-end marketing campaigns in terms of duration and across different media.
§ Lord Lairdasked Her Majesty's Government:
Further to the Written Answer by the Lord President on 7 September (WA 99) concerning funding for Tourism Ireland, why was the recommended budget allocation increased in 2004 over 2003. [HL4191]
§ Baroness AmosFunding for Tourism Ireland Ltd (TIL) in 2004 was increased in line with budgetary requirements identified in the company's corporate and operating plans.