§ Mr. KidneyTo ask the Secretary of State for Health what assessment he has made of the effectiveness of the recent TV advertising campaign in respect of social care careers. [173952]
§ Dr. LadymanDuring the five weeks of the campaign, the social care careers helpline received more than 66,000 calls against a forecast of 23,000, with the majority of the calls generated by television. This is a very high response and indicates that for many people, social care is a viable career option.
The website, www[...]socialcarecareers.co.uk, attracted more than 23,000 unique visitors and to support those interested in jobs, links were established to local authority job pages and to Jobcentre Plus.