§ Mr. WillettsTo ask the Secretary of State for Work and Pensions what public awareness campaigns have been undertaken by his Department since 2001; and what the cost was of each. [170587]
§ Maria EagleDuring 2003–04 the Department for Work and Pensions ran a number of initiatives alerting people to their rights, responsibilities and entitlements through public awareness campaigns. Details of these campaigns and their respective costs are in the table.
2003–04 campaign Publicity expenditure (£) Future Pensioners/Informed Choice 2,700,000 Pensioners' Guide 1,250,000 Pension Credit 15,580,000 The Pension Service 2,650,000 Direct Payment 12,474,000 Direct Payment road show 480,000 Fraud 9,362,000 Winter Fuel 938,000 Council Tax Benefit 652,000 New Deal 7,600,000 Jobcentre Plus awareness 531,000 Jobseeker Direct help-line 1,700,000 Jobcentre Plus employer marketing 1,016,000 Age Positive 946,000 DDA Awareness 300,000 Notes:
1. All costs exclude VAT
2. Figures have been rounded to the nearest thousand.
3. Information campaigns costing under £250,000 and the details of highly localised publicity activity by the Department's customer-facing businesses have generally not been included as a disproportionate cost would be incurred in compiling these figures.
A breakdown of publicity spend for 2001–02 and 2002–03 can be found in the Department's annual reports, copies of which are in the Library.