§ Miss McIntoshTo ask the Secretary of State for Environment, Food and Rural Affairs when and where she announced the decision to abolish funding for the are you doing your bit campaign. [168806]
§ Mr. MorleyIn 2001–02 following the creation of Defra, most of the campaign's planned funding had to be re-allocated to rural support during the foot and mouth disease outbreak, although some activities continued.
Defra's wider focus on sustainable development issues, and continued pressure on resources, led to the closure of the campaign in 2003, although no formal announcement was made at this time.
Detailed consideration is being given to the options for future communications activity in this area. Thinking will be informed by the current sustainable development consultation, 'Taking it on', launched 21 April 2004.