§ Mr. JenkinsTo ask the Secretary of State for the Home Department what the cost to date is of(a) setting up, (b) publicising and (c) running the Talk to FRANK service. [160066]
§ Caroline FlintThe FRANK marketing and advertising budget is £3 million per annum over three years (April 2002-March 2005) and is jointly funded by Home Office and Department of Health. The budget covers costs for: media, production of advertising and support literature, research and evaluation of the campaign, website development, PR and partnership marketing. For 2003–04 an additional £1.14 million was added to the publicity budget. The service also attracts running costs covered under a wider Department of Health contract for four helplines. An estimate of the proportion of total contract costs (£1.8 million) attributable to FRANK is not currently available.