§ Mr. LawsTo ask the Secretary of State for Health how much his Department and its predecessors spent on branding the Department between 1997–98 and 2003–04, broken down by(a) consultancy fees, (b) design and orders for new stationery, (c) website design and (d) other material featuring new logos. [154071]
§ Ms Rosie WintertonSince 1 May 1997, £140,896 has been spent on the development of the current Department of Health identity. This includes new logo design and development, accompanying guidelines and a recent review and update to the guidelines publication.
The cost of design of new stationery carrying the Department of Health logo is included in the above figure. New stationery has always replaced old stationery on a renewal basis.
Branding has not been a factor in the development and redevelopment phases of the Department of Health website.
391WIn January 2000, £3,312.50 was spent on 10 new building signs (two for each site) that carried the new Department of Health logo.
It is not possible to define the cost of producing other materials featuring the Department of Health logo, as branding has not been a factor in their production.