§ Mr. LawsTo ask the Secretary of State for Environment, Food and Rural Affairs how much her Department and its predecessors spent on branding the Department between 1997–98 and 2003–04, broken down by(a) consultancy fees, (b) design and orders for new stationery, (c) website design and (d) other material featuring new logos. [154068]
§ Alun MichaelDefra spent the following sums on establishing a new identity since the Department was created in June 2001. Details of expenditure on branding within the predecessor departments could be obtained only at disproportionate cost.
Breakdown of branding costs £ Scoping/consultancy 122,620 Identity design and Brand architecture 48,000 Web design 18,460 Other brand activity 139,977 2002–03 total 329,057 Estimated cost of replacing signage 100,000 2003–04 total 100,000