§ Mr. LawsTo ask the Secretary of State for Trade and Industry how much her Department spent on branding the Department between 1997–98 and 2003–04, broken down by(a) consultancy fees, (b) design and orders for new stationery, (c) website design and (d) other material featuring now logos. [154075]
§ Ms HewittThe Department does not centrally collect the information sought at the required level of detail and to provide it would entail disproportionate cost.
However, in 2003 as a result of the DTI Review and the subsequent need to reduce the number of competing brands and logos emanating from the Department all design work has been rationalised around the single and well-recognised DTI logo. £300,000 was spent on identity development and design guidelines—including the production of electronic stationery templates—with the purpose of saving future design costs for the Department. In addition £3.000 has been spent on new stationery, £5,000 on the website and £10,000 on new publicity materials. At all times current and future costs are being kept to a minimum—with the new design guidelines phased in as appropriate.