Sport Sponsorship (Hansard, 21 June 2004)

§ Lord McIntosh of Haringey

The most widely accepted measure of the UK sports sponsorship market is the Sportscan survey. Although the survey does not provide figures for each sport, it states that the overall value of the UK sports sponsorship market was £411 million in the calendar year 2003, and estimates it as £398 million in 2004.

This figure only includes the "right fees" that the sponsor pays to a sport to purchase sponsorship. It does not include expenditure by sponsors to exploit their sponsorship rights through advertising and other forms of promotion. The figure also excludes sponsorship of individual sportspersons and contracts that solely involve the supply or sponsorship of clothing.