§ Mr. MartlewTo ask the Secretary of State for Trade and Industry pursuant to the Innovation Review, what research the Government have carried out into customer value and brand reputation marketing; and if she will make a statement. [176417]
§ Mr. SutcliffeAt the start of the innovation review, DTI collated the available evidence on the drivers of innovation, the UK's innovation performance and the factors that help explain it. The evidence paper can be found at www.dti.gov.uk/economics/economicspaper7.pdf. DTI funding is also supporting the projects on the measurement and management of intangibles assets. One ongoing project under this theme is "Facilitating Innovation through the Measurement and Management of Intangibles". This study focuses on the contribution, which 'intangible'assets (including brands and customer networks) make to processes of innovation. Further information can be found on the website at: www.ebkresearch.org/index.htm
§ Mr. MartlewTo ask the Secretary of State for Trade and Industry (1) what plans she has to carry out further research in the areas of brand reputation, customer value and marketing and their role in the innovation process; [176446]
(2) pursuant to the Innovation Review, what plans the Government have to help companies make more effective use of marketing and branding as a means of delivering successful innovation and increasing customer satisfaction. [176448]
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§ Nigel GriffithsSupport for the development of marketing skills falls within the new "Achieving Best Practice in your Business" theme that promotes the new best practice products produced from the Business Support review. For example, the information and advice product has a suite of literature aimed at promoting E-marketing. On the support side, we aim to support 9,000 benchmark diagnostics and up to 2,000 best practice projects, many of which will have marketing/branding aspects.