§ Lord Lairdasked Her Majesty's Government:
What were the targets set for Tourism Ireland to increase the number of tourists visiting Northern Ireland in each year since 2000; and how the targets compare to the results. [HL3499]
§ Baroness Amos:Actual overseas visitor numbers in 2000 were 1,292,000 and in 2001 were 1,311,000. The 2001 figure represents Tourism Ireland's baseline figure.
Tourism Ireland took over responsibility for overseas marketing in 2002.
86WAThe targets and actual overseas visitor numbers for Northern Ireland were:
2002 2003 Target 1,401,000 1,515,000 Actual 1,411.000 1,610,000