§ David DavisTo ask the Secretary of State for the Home Department what the total expenditure on information campaigns and advertising was for his Department for each year since 2001–02. [145696]
§ Fiona MactaggartThe total amount spent on public information campaigns by the Home Office was:
£ million 2001–02 25.1 2002–03 18.3 This amount includes the cost of Home Office publications and literature, campaign research, creative development and production, as well as the amount spent on advertising media.
The proportion of these totals spent on advertising media was:
£ million 2001–02 14.4 2002–03 9.9 During 2002–03 our campaigns included the award winning police recruitment campaign an essential part in the successful recruitment of record numbers of police 259W officers. Other campaigns contributed to a reduction in vehicle crime, the national firearms amnesty and advising parents and children on safe use of the internet.
In 2001–02 our campaigns again focused on police recruitment, vehicle crime and child protection on the internet. We also ran campaigns to support a reduction in drug misuse, and the introduction of postal voting.
Total expenditure for 2003–04 has yet to be finalised.