Cannabis (Hansard, 26 February 2004)

§ Mrs. Gillan
To ask the Secretary of State for the Home Department what the schedule of advertising was for the 2004 cannabis advertising campaign; and what the full cost of the campaign was, broken down by media outlet. [153984]

§ Caroline Flint
[holding answer 9 February 2004]: The schedule and costs for advertising are as follows:
Radio advertising started on the 22 January for four weeks, on 48 national and regional commercial radio stations in England. Total costs including production, media and research: £387,000.
Press advertising consisted of two insertions in five national press titles (Sun, Mirror, News of the World, Guardian and Telegraph) and one insertion in each of the 108 regional titles. These insertions were on or near the reclassification dated 29 January. Total costs including production, media and research: £305,000.
Other costs including briefings for police, teachers and other professionals; 2.5 million leaflets to be distributed through youth clubs, schools and community groups; postcards appearing in 660 pubs acid bars in England and Wales and a contingency fund for reprints: £300,000.
522W

§ Mr. Peter Duncan
To ask the Secretary of State for the Home Department how much (a) has been spent in the last 12 months and (b) will be spent in the next 12 months on public information advertising relating to cannabis. [155475]

§ Caroline Flint
The costs for public information activities relating to cannabis are as follows:
Radio advertising for four weeks. On 48 national and regional commercial radio stations in England. Total costs including production, media and research: £387,000.
Press advertising consisted of two insertions in five national press titles (Sun, Mirror, News of the World, Guardian and Telegraph) and one insertion in each of 108 regional titles. These insertions were on or near the reclassification dated 29 January.
Total costs including production, media and research: £305,000.
Other costs including briefings for police, teachers and other professionals; 2.5 million leaflets to be distributed through youth clubs, schools and community groups; postcards appearing in 660 pubs and bars in England and Wales and a contingency fund for reprints: £300,000.
No decision has been made to date as to how much will be spent over the next 12 months.