Flu Vaccine (Hansard, 13 February 2004)

HC Deb 13 February 2004 vol 418 c280W 280W

§ Sandra Gidley
To ask the Secretary of State for Health how much his Department has spent on advertising the free influenza vaccine. [152759]

§ Miss Melanie Johnson
£1,411,000.00 was spent on this year's flu advertising campaign.

§ Sandra Gidley
To ask the Secretary of State for Health what studies his Department undertook to find the most effective way of informing people about their eligibility for the free influenza vaccine. [152760]

§ Miss Melanie Johnson
Each year, the Department conducts research before and after the advertising campaign to measure awareness among our target audience. Research has consistently proved television as the best media for advertising free flu vaccination.