HC Deb 13 February 2004 vol 418 c104W
Mr. Laws

To ask the Secretary of State for International Development how much his Department spent on branding the Department between 1997–98 and 2003–04, broken down by(a) consultancy fees, (b) design and orders for new stationery, (c) website design and (d) other material featuring new logos. [154078]

Mr. Gareth Thomas

Since its establishment in 1997 as the successor to the Overseas Development Administration, this Department has spent the following amounts on creating a new logo and departmental identity:

  1. (a) Consultancy fees—£6,000 plus licensing typeface—£5,000 and producing guidelines for contractors on logo/identity—£5,600.
  2. (b) All major items of stationery requiring the new logo were held in electronic form so costs for design and new stock were negligible.
  3. (c) There were no significant Website re-design costs.
  4. (d) Publications featuring the old logo continued in use until stocks were exhausted or until the publication became obsolete. Write off costs were therefore negligible.