§ Lord Harrisonasked Her Majesty's Government:
Whether they will increase funding to VisitBritain beyond the £8 million currently ring-fenced for the European short breaks initiative; the first England marketing campaign; and the targeting of potential inbound visitors to Britain in established markets and new markets. [HL225]
§ Lord McIntosh of HaringeyThis year's grant-in-aid of £48.4 million to VisitBritain is not ring-fenced beyond the designation of £35.5 million for promoting Britain overseas and £12.9 million to lead domestic marketing in England. VisitBritain itself decided to devote £4 million to its European short breaks campaign and £4 million to the first England marketing campaign,Enjoy England.
52WAMy right honourable friend the Secretary of State for Culture, Media and Sport expects to announce decisions on future funding shortly.