HC Deb 19 April 2004 vol 420 cc344-5W
Mr. Laws

To ask the Deputy Prime Minister how much his Department and its predecessors spent on branding the Department between 1997–98 and 2003–04, broken down by(a) consultancy fees, (b) design and orders for new stationery, (c) website design and (d) other material featuring new logos. [154065]

Yvette Cooper

The Office of the Deputy Prime Minister was created on 29 May 2002. From this point ODPM used the Royal Coat of Arms and the words Office of the Deputy Prime Minister as the main part of its corporate identity and incurred no 'design' costs as such. A nominal amount was been spent on originating artwork for print and electronic publishing.

Cost breakdown is as follows:

  1. (a) logo—£525 + vat
  2. (b) stationery—£7, 400 including value of existing stock
  3. (c) signage—£3,600 + vat
  4. (d) website—£3,145.

The figure of £3,145 for the website represents half the cost of dividing one site into two sites. The other half of the cost is attributable to the Department for Transport. On the development of a revised visual identity for the ODPM in 2003 and its implementation in 2004, a sum of £27,110 has been spent on branding, broken down as follows:

  1. (a)consultancy fees: £17,152;
  2. (b)design and orders for new stationery: £4,400—there are minimal stationery write off costs as the revised identity introduction has been phased and new letterheads are created from centralised staff PC templates;
  3. (c)website design: £325; and
  4. (d)other material: office signage featuring new logos between 2003–04—£5233.

Contractors carried out the work under our normal framework agreements for design and print of paper and electronic publications.