HL Deb 12 November 2003 vol 654 cc199-200WA
Lord Laird

asked Her Majesty's Government:

Further to the Written Answer by the Lord President on 16 October (WA 128), what consideration was given as part of the Natural Resource Rural Tourism Initiative to the prospect of Ulster Scots tourism, including Scots Irish living in the United States. [HL5024]

Baroness Amos

It is the responsibility of Tourism Ireland, working closely with the Northern Ireland Tourist Board (NITB), to promote Northern Ireland internationally. The Natural Resource Rural Tourism Initiative (NRRTi) is specifically aimed at enhancing Northern Ireland as a unique and attractive destination and does not have an international marketing role.

Tourism Ireland recognises the significance of the "Scots Irish" heritage in securing future tourism growth to the island of Ireland. In support of this, areas of the United States with significant Scots Irish populations have been identified and an advertising campaign is being targeted at these.

Further phases of the marketing campaign will collect relevant information and target respondents through direct mail. Tour operators will also be identified to create tailor-made packages aimed at the Scots Irish population in the United States.