§ Mr. PicklesTo ask the Deputy Prime Minister what the expenditure of his Department and its predecessors was on newspaper advertising, broken down by title, in each year since 1997; and what estimate he has made for 2003–04. [119167]
§ Yvette CooperThe Office of the Deputy Prime Minister was created on 29 May 2002.
The amount spent on press advertising since the creation of the Office of the Deputy Prime Minister is tabled as follows. This press activity was part of the Fire Safety public information campaign during the industrial action by the fire fighters.
The Office of the Deputy Prime Minister has no estimates for press advertising for 2003–04.
National press £ Title Total 2002 Total 2003 Total Daily Mail 39,790 7,958 47,748 Daily Mirror 26,235 6,559 32,794 Daily Star 6,777 2,711 9,488 Daily Telegraph 42,270 10,567 52,837 Guardian 0 3,589 3,589 Sun 43,725 10,931 54,656 Times 6,601 6,601 13,201 Independent 12,960 2,592 15,552 Standard 2,886 0 2,886 Daily Star Sunday 2,711 2,711 5,422 News of the World 22,737 11,369 34,106 Sunday Mirror 12,418 6,209 18,627 Independent Sunday 0 2,592 2,592 Total 219,109 74,389 293,498 508W
Regional press £ Title Total 2002 Birmingham Evg Mail Local 5,588 Blackpool: West Lanes Evening Gazette 2,315 Bournemouth Evening Echo 1,393 Brighton Evening Argus 1,839 Bristol Evening Post 2,277 Huddersfield Daily Examiner 2,535 Hull Daily Mail 2,112 Leicester Mercury 2,535 Lincolnshire Echo 1,083 Liverpool Echo 4,578 Manchester Evening News 2,274 Manchester Evg News 4,548 Newcastle Evg Chronicle 3,672
Regional press £ Title Total 2002 Nottingham Evg Post 2,535 Plymouth Evening Herald 1,653 Scunthorpe Eve Telegraph 882 Sheffield Star 4,770 South Wales Echo 1,842 South Wales Evening Echo 921 South Wales Evening Post 1,653 Southern Daily Echo 1,714 Stoke Evg Sentinel 1,929 Teeside Evening Gazette 2,560 West Midlands Express and Star Group 5,609 Yorkshire Evening Post (10%) 2,534 Yorkshire Post 1,267 Total 66,623