§ Tim LoughtonTo ask the Secretary of State for Health if he will list the advertising campaigns which(a) his Department and (b) the NHS have commissioned since 1997; and what the costs were in each case. [100505]
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Advertising campaigns £ million 1996–97 1997–98 1998–99 1999–2000 2000–01 2001–02 2002–031 Antibiotics — — — 0.91 — 0.44 0.52 Blood donation 0.38 0.60 1.70 0.222 — — — CALM3 — — — — — 0.05 0.10 Drugs — — — 0.53 0.5 — 1.5 Flu — — — — 2.01 1.45 2.0 Immunisation — — — — — 0.67 0.63 Maternity 0.10 — — — — — — Mind Out — — — — — 0.13 0.15 National health service including nurse recruitment 1.43 1.30 4.90 4.21 4.90 5.0 4.783 NHS Direct — 0.12 0.78 1.24 0.11 1.08 0.58 Organ donation — 0.02 0.77 0.47 0.43 0.18 0.21 Prescription fraud — — 0.38 — 0.18 — 0.30 Sexwise/teenage pregnancy — — — 0.39 1.5 1.6 2.0 Sexual health — — — — — 0.3 1.5 Social worker recruitment — — — — — 0.832 1.236 Smoking — — — 6.184 8.97 7.79 7.873 TB awareness — — — — — 0.30 0.09 Travel safe 0.85 — — — — — — Walk-in centres — — — — 0.17 0.023 — Winter — — — 1.016 2.03 0.16 0.35 Total 3.16 2.04 8.53 15.166 20.80 20.005 23.822 1 Costs to date. 2 The Department's spend on blood donation advertising reduced in 1999–2000 as this activity was funded directly by the National Blood Authority, who took over full responsibility for this expenditure on 1 April 2000. 3 CALM-Campaign against living miserably. 4 Prior to 1999–2000 advertising on smoking was undertaken by the Health Education Authority. NHS foundation trusts will have the freedom to decide how these targets are met.