§ Mr. LawsTo ask the Secretary of State for Transport if he will list each publicity campaign of his Department and its predecessors over the period 1997–98 to 2002–03 that cost over£500,000, giving the cost in each case; and if he will make a statement. [101518]
§ Mr. JamiesonThe details of each advertising campaign for my department and its predecessors over the period 1997–98 to 2002–03 that cost over £500,000 are as follows:
1. Road safety campaign to promote safer road use behaviour, for example: not drinking and driving, speed reduction, child pedestrian and in car safety, fatigue and motorcycling. Advertising expenditure in each year was:
£ million 1997–98 4.48 1998–99 4.63 1999–2000 5.18 2000–01 7.80 2001–02 9.85 2002–03 10 1estimated outcome 2. In addition to road safety, three further campaigns were run by the Department of Environment, Transport and the Regions.
258W
- (i)"Are You Doing Your Bit" campaign to promote awareness of actions which individuals could take to protect the local/global environment. Advertising began in March 1998 and continued until June 2001 when responsibility for the campaign transferred to DEFRA. Total advertising expenditure was £12.85 million.
- (ii) Mayor and Assembly for London campaign to inform people about the voting process; explain responsibilities and encourage people to vote. It ran from February to May 2000. Advertising expenditure was £2.3 million. Prior to this campaign, £563k was committed over two years to raise awareness of the London Referendum and the consequences for the electorate.
- (iii) A Foot and Mouth public information campaign aimed at publicising simple rules to be followed when visiting the countryside during the FMD outbreak and giving sources of further information.
It ran in March and April 2001. Advertising expenditure was £12 million.
3. The Department for Transport, Local Government and the Regions, also ran two further campaigns:
- (i) Fire Kills—promoting fire safety messages, which in 2001–02 focused on smoke alarms and smoking materials. For details of expenditure on fire safety campaigns in 2001–02 and previous years I refer the hon. Member to the reply from my hon. Friend the Member for Shipley (Mr. Leslie) to the hon. Member for Brentwood and Ongar (Mr. Pickles) on 28 November 2002, Official Report, column 380W.
- (ii) The Rough Sleepers Unit "Change a life" campaign encouraged the general public to volunteer their time, donate goods or give money to charities helping homeless people. It ran from November 2000 to January 2002 inclusive. Advertising expenditure was £500,000. Responsibility for fire safety and homelessness now rest with the Office of the Deputy Prime Minister.