§ Dr. KumarTo ask the Minister for the Cabinet Office if he will make a statement on the(a) cost, (b) scope and (c) partnerships created for the latest initiative to increase internet use in the UK. [115541]
§ Mr. AlexanderIn total the Cabinet Office has committed £1 million to the "Get Started" campaign which aims to drive up levels of internet access among key groups such as the elderly, disabled and unemployed. We expect the value of strong partnership activity to at least match our direct investment. As well as being used to publicise the campaign, our investment is supporting a number of voluntary sector organisations to deliver internet access projects for their users.
"Get Started" is a national campaign which was launched on 12 May and will run until 30 June. During the campaign, throughout England, people will be encouraged to visit UK online centres offering free internet starter sessions. The Scottish Executive and Welsh Assembly are supporting the campaign by running complementary activity in Scotland and Wales.
Key partners delivering the campaign include: Arriva, BT, BBC, Dixons Store Group, Granada Television, Age Concern, the Citizens Advice Bureau, the Council for Ethnic Minority Voluntary Organisations, the National Council for One Parent Families, the National Library for the Blind, the Prince"s Trust and the Royal National Institute for the Deaf.