§ Mr. BercowTo ask the Secretary of State for Defence what the total expenditure on advertising by the Department was in(a) 2001–02 and (b) 2002–03; and what the level of planned expenditure is for (i) 2003–04 and (ii) 2004–05. [114438]
§ Dr. MoonieThe Ministry of Defence's advertising and publicity expenditure in 2001–02 was published in the annual Departmental Performance Report, broken down into categories of RN, Army, RAF and civilian recruitment, PR, marketing and business support services, Chief of PR, sales promotion, scholarships and National Employers' Liaison Committee. Copies of this document are available in the Library of the House.
The 2002–03 Departmental Performance Report is due to be published in the Autumn and will include information on advertising and publicity expenditure; this may be in a revised format due to the introduction of Resource Accounting and Budgeting. Final costs for 2002–03 are not yet available. However, advertising and publicity expenditure is estimated to be approximately 54 million, including recruitment publicity.
Planned expenditure for 2003–04 is 54 million including recruitment publicity. Detailed plans for 2004–05 have not yet been agreed.