HC Deb 27 January 2003 vol 398 c662W
Mr. Heald

To ask the Secretary of State for Work and Pensions by what means he assesses the effectiveness of the Targeting Fraud advertising campaign; and what his assessment is of its effectiveness. [92499]

Malcolm Wicks

The effectiveness of the Targeting Fraud advertising campaign is subject to a full evaluation after each major phase. In October 2001, a copy of the summary of the evaluation of the March 2001 burst of the Targeting Fraud campaign was placed in the Library. Evaluation shows that public attitudes are moving in a positive direction as a result of the campaign.

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