§ Mr. HealdTo ask the Secretary of State for Work and Pensions by what means he assesses the effectiveness of the Targeting Fraud advertising campaign; and what his assessment is of its effectiveness. [92499]
§ Malcolm WicksThe effectiveness of the Targeting Fraud advertising campaign is subject to a full evaluation after each major phase. In October 2001, a copy of the summary of the evaluation of the March 2001 burst of the Targeting Fraud campaign was placed in the Library. Evaluation shows that public attitudes are moving in a positive direction as a result of the campaign.