§ Mr. Damian GreenTo ask the Secretary of State for Education and Skills how much money his Department has spent on(a) advertising, (b) marketing and (c) public relations in each year since 1997; and on which projects this money has been spent. [89297]
§ Mr. Stephen TwiggExpenditure from the Department's central advertising and publicity budget is as follows:
£000 1997–98 10,879 1998–99 13,426 1999–2000 9,902 2000–01 14,595 2001–02 11,688 2002–031 4,413 1 Year to date In addition to expenditure from this central budget, expenditure from budgets allocated to individual programmes will also include spend on publicity related activity. However, it is not possible, except at disproportionate cost, to separately identify all such publicity related expenditure.
What is possible is to identify expenditure on advertising and public relations drawn from all budgets and this is as follows:
£000 Advertising Public Relations 1997–98 9,992 0 1998–99 15,673 549 1999–2000 11,900 88 2000–01 29,066 794 2001–02 20,489 1,574 2002–031 8,817 1,567 1 Year to date Campaigns over £500,000 are:
338W
£ 1997–98 Disability Discrimination 521,000 Modern Apprenticeships 912,000 National Traineeships 800,000 New Deal 6,409,000
£ 1998–99 New Deal 4,772,000 Reading and Literacy 3,648,000 Disability Discrimination 1,924,000 National Traineeships 1,502,000 Learning Direct 619,000 Career Development Loans 604,000 Millennium Bug Busters 585,000 1999–2000 Disability Discrimination 2,643,000 Maths Year 2000 2,322,000 Age Diversity 1,128,000 National Traineeships 1,077,000 One 873,000 Childcare Link 810,000 Time Off for Study 702,000 2000–01 Don't Quit Now 2,700,000 New Deal 50 + 2,400,000 ICT Employability 2,011,000 Childcare Recruitment 1,821,000 Disability Discrimination 1,242,000 Modern Apprenticeships 856,000 Individual Learning Accounts 612,000 Fast Track Teachers 1,056,000 Parents' Magazine 1,484,000 2001–02 Childcare Recruitment 2,505,000 New Deal 50 + 673,000 Adult Basic Skills 5,096,000 Foundation Degrees 1,816,000 Modern Apprenticeships 1,560,000 Science Year 2001–02 1,803,000 Childcare Link 584,000 Connexions 1,277,000 Fast Track Teachers 1,250,000 Parents Magazine 770,000 Aim Higher 1,750,000 Millennium Volunteers 848,000 2002–031 Childcare Recruitment 666,000 Aim Higher 2,650,000 Foundation Degrees 542,000 Connexions 1,166,000 Adult Basic Skills 3,369,000 1 Year to date