§ Mr. SandersTo ask the Secretary of State for Culture, Media and Sport what plans are in place to compensate for the fall in foreign visitors to the UK since(a) 11 September 2001 and (b) the Bali terrorist attacks. [97927]
§ Dr. HowellsIn April 2002, the British Tourist Authority launched 'Only in Britain, Only in 2002', a campaign to promote Britain in our seven biggest overseas markets. It was funded by £20 million from the Government and over £5 million in cash contributions from the industry, and featured extensive television, radio and press advertising. In addition, BTA offices around the world continue to undertake a full range of marketing and promotional activities, including consumer, travel trade and press liaison work.
§ Mr. SandersTo ask the Secretary of State for Culture, Media and Sport what steps have been taken to increase the numbers of North American tourists to the UK since September 2001.[97926]
§ Dr. HowellsIn April 2002, the British Tourist Authority launched 'Only in Britain, Only in 2002', a campaign to promote Britain in our seven biggest overseas markets, including the USA and Canada. The BTA continues to build on positive campaign feedback in North America and undertakes a full range of marketing and promotional activities, including consumer, travel trade and press liaison work.
§ Mr. SandersTo ask the Secretary of State for Culture, Media and Sport what assessment she has made of the effect military action in Iraq will have on the UK tourism industry. [97932]
§ Dr. HowellsNo decision has been taken on military action and it is not possible to make accurate predictions of any impact on the tourism industry. Some overseas visitors might be more reluctant to travel, but more British people might choose to holiday in the UK. We are working closely with the British Tourist Authority and the tourism industry to share information and to ensure that clear and consistent messages are provided to our potential overseas visitors.