§ Mr. ChopeTo ask the Secretary of State for Transport how much his Department has spent on the teenage cycling safety campaign in 2003; how much was spent on preparing a television advertisement campaign on cycle helmets; and what plans he has to promote the wearing of cycle helmets by teenagers in 2004. [144544]
§ Mr. Jamieson[holding answer 16 December 2003]: Expenditure on the teenage cycle safety campaign in 2003 was £123,000. Expenditure in financial year 2003–04 will be £173,000 in total once a TV public information film promoting cycle safety is completed.
The Department has no plans to make a TV advertisement on cycle helmets separate to the public information film. We are however running advertisements in 40 secondary school homework diaries to promote cycle safety, which will appear until June 2004.
In 2004, provisional plans include liaison with TV stations to show the public information film when they have a suitable gap between programmes; distribution of posters that promote cycle helmet wearing and the website cyclesense.net to road safety officers in local councils and maintaining the website cyclesense.net.