§ Brian CotterTo ask the Secretary of State for Trade and Industry what business support schemes and organisations within her Department have been re-branded within the last two years; and what the cost was of each re-branding exercise. [141610]
§ Ms HewittNo existing business support schemes or organisations within my Department have been re-branded within the last two years. Four new business support products were launched in spring 2003: these and future DTI business support products have to conform with DTI corporate brand guidelines which aim to standardise design and eliminate the cost of developing unnecessary new brand identities.
I have joint responsibility with my right hon. Friend the Secretary of State for Foreign and Commonwealth Affairs for UK Trade and Investment, which recently brought together British Trade International, Trade Partners UK and Invest. UK under a single worldwide corporate identity at a cost of £600,000. Consequential savings of £250,000 per year are anticipated through the use of commonly branded stationery and promotional materials.