§ Chris GraylingTo ask the Secretary of State for Health if he will list the public health education campaigns carried out by his Department in the last 12 months. [106625]
§ Ms BlearsA list of the major public health campaigns run by the Department's Communications Directorate for 2002–03 is shown in the table. Also included is the purpose of each campaign.
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Name of campaign Purpose Antibiotics To encourage the public not to overuse antibiotics and thus reduce their effectiveness
CALM (Campaign Against Living
Miserably)
To promote the CALM mental health helpline to young men on the onset of depression
(certain regions only)
Flu To advise general public that those at risk (people 65 and over and others suffering from
specified illnesses) should see their GP for a
free flu jab
Immunisation Advertising campaign to inform parents that they could obtain advice about MMR from
health professionals and get a free information
pack, simply by calling NHS Direct. Ran May
to October 2002 in national press. Regional
press, parenting press, women's magazines and local radio
Mind Out Campaign to reduce the stigma associated with all those with mental health problems
NHS Direct NHS Direct Older People campaign—ran from w/c 17 June 2002 to end of October 2002.
The main objective of the campaign is to
increase awareness and usage of NHS Direct
amongst 65 to 75-year-olds by 10 per cent.
NHS Direct Online campaign—a text link
advertising campaign ran throughout 2002–03
aimed at all internet users searching for health
information on the web. An internet
advertising campaign targeting young men
aged 18–34 ran from November 2002 to
January 2003 and a campaign targeted at
young women aged 18–34 ran from January to
March 2003, the aim of both being to raise
awareness and usage of the NHS Direct
Online website
Organ donation To encourage the everyone to register as an organ donor and to carry an organ donation
card
R U Thinking (teenage pregnancy)
R U Thinking's target audience is young people (boys and girls) between the ages of 11
and 18. The main purpose of the campaign is to support the teenage pregnancy strategy.
The strategy's key aim is to halve the rate of
teenage conceptions in England by 2010. The
national campaign focuses on the key
messages of taking control, choices and
personal responsibility
Sex Lottery (adult sexual health)
The Sex Lottery's target audience is young adults between the ages of 18 and 30. The
main purpose of the campaign is to raise
awareness of sexually transmitted infections
(STIs) and to provide information to
encourage condom usage. The key objective is
to reduce rates of STIs amongst the target
audience
Smoking The purpose of the Tobacco Information Campaign is to reduce smoking prevalence in
England. The campaign's most visible
presence is a TV advertising campaign
§ Dr. FoxTo ask the Secretary of State for Health how much his Department spent on(a) health and (b) diabetes educational materials for schools in each year since 1997. [107732]
§ Ms BlearsThe Department does not keep a central record of specific expenditure on educational materials in schools. We support: a variety of programmes and initiatives to enhance and support education about health and healthy living. Alongside the Department for Education and Skills, we jointly fund the national healthy schools programme, which has provided a total of £27 million since it began in 1999. We have also supported a number of good practice booklets for schools and teachers to help them ensure the health and well being of their pupils. Together, these initiatives have an important role in the prevention of many conditions, including diabetes. The Department has not produced education materials exclusively about diabetes.