NHS Recruitment (Hansard, 7 April 2003)

§ Tim Loughton
To ask the Secretary of State for Health how much was spent on(a) TV and (b) press advertising to publicise the "Join the team, make a difference" NHS recruitment campaign. [106557]

§ Mr. Hutton
The breakdown of television and press advertising expenditure on the "Join the team, make a difference" NHS recruitment campaign, since commencement in February 2000, is shown in the table.

(£)

Year Television Press

1999–2000 2,217,880 892,615

2000–01 1,800,000 1,009,115

2001–02 1,850,000 923,056

2002–03 1,986,618 1,399,476

107W

§ Tim Loughton
To ask the Secretary of State for Health how many people have taken up jobs within the NHS as a direct result of the "Join the team, make a difference" NHS recruitment campaign. [106558]

§ Mr. Hutton
The "Join the team, make a difference" national health service recruitment campaign is part of an overall recruitment, retention and return strategy aimed at increasing the size of the NHS workforce. This strategy has contributed to the increase in the NHS workforce of 70,336 between September 1999 and September 2001¹.
¹ Source:
Department of Health Workforce Censuses.

§ Tim Loughton
To ask the Secretary of State for Health how many(a) calls the NHS Careers Hotline and (b) hits the NHS Careers website have received since the recruitment campaign, 'Join the team and make a difference', was launched. [106556]

§ Mr. Hutton
The breakdown of calls to the National Health Service Careers response line during the main "Join the team, make a difference" NHS recruitment campaigns, since commencement in February 2000, are shown in table 1.

Table 1

Telephone calls Other contacts¹

1999–2000 51,448 1,865

2000–01 108,893 21,351

2001–02 102,823 28,701

2002–03 121,025 73,838

Total 384,189 125,755

¹ Other contacts includes responses received by NHS Careers from e-mails, faxes, white mail and returner pro-formas.

The breakdown of hits to the NHS Careers website are shown in table 2.

Table 2

Hits to NHS Careers website

2000–01 6,366,242

2001–02 16,840,899

2002–03 37,016,447

Total 60,223,588

Data were not recorded before April 2000.

(£)
Year	Television	Press
1999–2000	2,217,880	892,615
2000–01	1,800,000	1,009,115
2001–02	1,850,000	923,056
2002–03	1,986,618	1,399,476

Table 1
	Telephone calls	Other contacts¹
1999–2000	51,448	1,865
2000–01	108,893	21,351
2001–02	102,823	28,701
2002–03	121,025	73,838
Total	384,189	125,755
¹ Other contacts includes responses received by NHS Careers from e-mails, faxes, white mail and returner pro-formas.

Table 2
	Hits to NHS Careers website
2000–01	6,366,242
2001–02	16,840,899
2002–03	37,016,447
Total	60,223,588