§ Chris RuaneTo ask the Secretary of State for Transport what assessment he has made of the effectiveness of(a) UK-wide anti-speed campaigns and (b) Arrive Alive in North Wales; and if he will make a statement. [75878]
305W
§ Mr. JamiesonWarning of the dangers of speeding is an integral part of the Department's publicity strategy. An integrated communications campaign incorporating TV, radio, press and poster advertising has run since 1991 supported by local road safety officers. An ongoing monthly tracking study has shown that this publicity has helped create and sustain a high level support for road safety measures which encourage people to slow down. In this time the number of people killed and seriously injured on the roads has reduced significantly.
All netting off partnerships, of which North Wales is one, must ensure information on safety camera deployment is properly explained and accurate. Partnerships are formally monitored to assess their effectiveness and local communications forms a part of this monitoring.
Local activity undertaken by the Safety Camera Partnerships, such as Arrive Alive in North Wales and other local policy initiatives, contribute to a concerted and comprehensive approach to tackling speed.