§ Mr. PicklesTo ask the Deputy Prime Minister what advertising campaigns and public awareness campaigns have been undertaken by his Department in each year since 1997, and what the cost was of each company. [83415]
§ Mr. LeslieThe Office of the Deputy Prime Minister was set up on 29 May 2002. Since then the Office has undertaken two advertising and public awareness campaigns: one for fire safety under the title 'Make Your Plan Get Out Alive' at a cost of £2.4m; and one to remind the general public to be extra vigilant about fire380W safety during the current industrial action by the Fire Brigades' Union, under the title 'Get out, stay out and call 999' with a budget of up to £1.8m.
For the total budget for the 'Fire Kills' campaign in this fiscal year, I refer the hon. Member to the answer given to him on Tuesday 5 November 2002, Official Report, Hansard (column 196W).
The spend on the fire safety campaign in previous years is as follows:
Year Activity Sponsoring Dept 2001/02 Excuses kill (Smoke Alarms £1.7m). Cigarette Safety £1.95m DTLR 2000/01 Fire Action Plan £3.3m Home Office 1999/2000 Chip Pan safety £2.4m Home Office 1998/99 General Fire safety £800K Home Office 1997/98 Figures not available and could only be provided at disproportionate cost Home Office