§ Andrew GeorgeTo ask the Secretary of State for Environment, Food and Rural Affairs how much has been spent on the "Don't Bring Back More Than You Bargained For" publicity campaign since 8 July 2001, broken down by country. [82409]
§ Mr. Morley[holding answer 21 November 2002]Approximately £421,000 has been spent on the "Don't Bring Back More Than You Bargained For" campaign, launched on 8 July 2002. Some of this money was spent on preparatory work and research prior to the launch.
The campaign deliberately targeted British travellers and holidaymakers, and was not aimed at specific third countries. Therefore there are no costs broken down by country. Our posts abroad have been helping, for example by displaying some posters and distributing leaflets with visa applications.