§ 18. Mr. TynanTo ask the Secretary of State for Culture, Media and Sport if she will make a statement on the promotion of UK tourism, while respecting the district identities of Scotland, England and Wales. [81385]
§ Dr. HowellsOn 31 October we announced plans to develop a lead Government body for inbound tourism to Britain and the marketing of England within Britain. This will create a more coherent marketing focus across Britain, one that ensures that England, Scotland and12W Wales retain and develop strong separate brand identities to attract both domestic and overseas holidaymakers.